BUS 521 Week 3 Discussion Questions – Strayer New



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Week 3 DQ 1
"Defining the Customers" Please respond to the following:
·         Select two well-known companies from the same industry. Evaluate each company’s target market characteristics in terms of purchasing patterns, demographics, psychographics, and buying sensitivities. Determine the key challenges that each company must face as it attempts to differentiate when competition is stiff, profits are small, and funding is scarce.
·         Identify two different niche markets: one of a product-based niche, and the other of a service-based niche. Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

Week 3 DQ 2
"Competitive Analysis" Please respond to the following:
·         From the case study, evaluate MySpace’s competitive and strategic landscape using the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, determine the potential opportunities to improve MySpace’s competitive position.
·         From the case study, evaluate the different types of risk or potential risks that MySpace must face in terms of market, competition, technology, product, execution, capitalization, and global risks. Determine whether or not the company should stay the current course and how it should balance risks with opportunities. Support your response.



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