BUS 599 Week 3 Assignment 1 – Strayer New
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Assignment 1: Company Description and SWOT Analysis
In this assignment,
you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis
for the type of beverage you have selected, and for your company overall. As
you work on the assignment, consider why you have chosen one type of
non-alcoholic beverage over another and the reasons for that choice. As you
complete your SWOT analysis, be sure to include external factors such as
industry / market trends and competition, and internal factors such as your
capabilities or abilities to reach certain market segments.
Write a three to
five (3-5) page paper, in which you:
1.
Create your revised
NAB company name and explain its significance.
2.
Develop your revised
company’s Mission Statement and provide a rationale for its components.
o Hints: Use the
Statement of Mission template on pp. 72-73 on the course textbook: Successful
Business Plan to aid your development. Click here for help accessing a
specific page number in your eBook.
o Extracting appropriate information from the NAB company
portfolio, where applicable. You should fill in other required items in the
template using your personal preferences.
Describe the trends in
the non-alcoholic beverage industry, especially the specific type of beverage
category you have chosen. Justify at least three (3) reasons why you have
chosen this type of non-alcoholic beverage.
o Hints: Research and
outline beverage industry trends. Consider the size and growth rate of the
industry overall and the specific beverage type you have chosen. Use the
worksheet in the course text (p. 88 | Past and Future Growth of Your
Industry) to help you project the future growth rate. Consider the
use of industry associations and search engines to find reliable, recent data.
4.
Choose one (1) strategic
position from the course text (pp. 142–143) that you believe is the best
strategic position for your company. Explain the approach you will use to
implement this strategic position in order to distinguish your beverage from
other non-alcoholic beverages.
5.
Provide an overview of
your company’s distribution channels. Explain the manner in which your product
will reach end users. Provide a rationale for your chosen method.
o Hints: For example,
will you sell your beverage in grocery stores, restaurants, or sports venues?
If so, describe the types of resellers and distributors who will sell to
resellers and fulfill their orders. If you are attempting to sell
direct-to-consumers, such as online via a monthly subscription, how will you
manage warehousing / fulfillment / shipping?
6.
Outline at least three
(3) types of risks (including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk.
o Hints: You may refer to
the types of risk listed in the course text (pp. 148–149) as well as any risks
not listed in the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to consider any
regulatory risks your type of beverage faces. For example, what kind of regulation
and / or risks are you likely to face if you make health claims about your
beverage?
7.
Develop a SWOT
analysis for your NAB company using the SWOT matrix worksheet in the course
text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities /
Threats)
o Hints: What are your
company’s likely strengths? Have you chosen a beverage segment that is growing
and lacks an entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team members bring to your
company? Do you or other team members have previous experience in the food and
beverage industry?
o Hints: What are your
company’s likely weaknesses? Is the competition in your industry segment
entrenched? Is your own management team inexperienced? Will it be challenging
to actually produce your product and maintain quality?
o Hints: What are your
company’s opportunities? Does your segment have more demand than supply? Have
larger corporations stopped serving smaller or niche markets that you could
enter? Is a new market emerging because of demographics, immigration, changing
tastes?
o Hints: What are your
company’s threats? Is there a clear market leader that will be hard and
expensive to displace? Are downward-pricing pressures in the segment making
profit margins slim? Are there little or no barriers-to-entry for new
competitors; if you have a novel idea that succeeds, can the competition easily
enter your market? If you have a global aspect to your company, do factors such
as currency fluctuations, political instability, offshoring or outsourcing pose
threats?
8.
Format your assignment
according to these formatting requirements:
a.
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your
professor for any additional instructions.
b.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
c.
Cite the resources you
have used to complete the exercise. Note: There is
no minimum requirement for the number of resources used in the exercise.
The specific course
learning outcomes associated with this assignment are:
·
Analyze the role of a
company mission, vision, and objectives and the impact to business strategy.
·
Describe strategic
planning techniques used to formulate alternative strategies designed to
achieve stated business goals.
·
Analyze the external
and internal environment for opportunities, threats, strengths, and weaknesses
that impact the firm’s competitiveness.
·
Use technology and
information resources to research issues in strategic management.
·
Write clearly and
concisely about strategic management using proper writing mechanics.
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